GEO

The way people search online is changing faster than ever. Search engines are no longer just lists of blue links. Instead, AI tools like ChatGPT, Google’s AI Overviews, voice assistants, and other generative platforms are delivering direct answers , recommendations, and curated summaries to users. This shift has introduced a new digital strategy called Generative Engine Optimization (GEO)  — and businesses that adopt it early will gain a major competitive advantage. If your w