Boost Your Local SEO: 7 Essential Website Updates to Increase Service Calls

Local service businesses like auto detailers, cleaners, contractors, salons, and realtors rely heavily on phone calls to generate leads and grow. Yet many miss out on potential customers because their websites are not optimized for local search. Improving your local SEO can bring more calls by making your business easier to find when people search for services nearby.

This post highlights seven practical website updates that help your service business rank higher in local searches and attract more calls.

1. Add Your Business Name, Address, and Phone Number (NAP) Clearly

Your NAP details are the foundation of local SEO. Make sure your business name, physical address, and phone number appear prominently on every page of your website, ideally in the header or footer. This consistency helps search engines verify your location and contact info.

Use a local phone number rather than a toll-free number to boost local relevance. For example, a contractor in Dallas should use a Dallas area code. Also, format your phone number as clickable so mobile users can call with one tap.

2. Create Location-Specific Pages

If your service business covers multiple neighborhoods or cities, create separate pages for each location. Each page should include:

• The specific area name in the title and headings

• Unique content describing services offered in that location

• Local landmarks or community references

• NAP details specific to that location if applicable

  
  

For example, a cleaning company serving both Seattle and Tacoma should have dedicated pages for each city. This helps Google match your site to local searches more accurately.

3. Optimize Your Google Business Profile and Embed It on Your Website

Your Google Business Profile (GBP) is crucial for local SEO. Keep it updated with accurate business hours, photos, services, and reviews. Embed your GBP map and contact info on your website’s contact page to reinforce your location signals.

Encourage happy customers to leave reviews on your GBP. Positive reviews improve your local ranking and build trust with potential callers.

4. Use Local Keywords Naturally in Your Content

Incorporate keywords that include your service and location throughout your website content. For example, instead of just “auto detailing,” use “auto detailing in Austin” or “best auto detailer near downtown Austin.”

Avoid keyword stuffing. Instead, write naturally and include local keywords in page titles, meta descriptions, headers, and body text. This helps search engines understand your service area and match your site to relevant local queries.

5. Add a Clear Call to Action with a Click-to-Call Button

Make it easy for visitors to call you immediately. Add a prominent call to action (CTA) on every page, such as “Call Now for a Free Quote” or “Schedule Your Cleaning Today.” Use a click-to-call button especially for mobile users.

Place CTAs near your NAP details and at the end of service descriptions. This encourages visitors to take action without searching for your phone number.

6. Include Customer Testimonials and Local Case Studies

Showcasing real customer testimonials and case studies builds trust and demonstrates your expertise. Include reviews that mention your location or specific services.

For example, a realtor could share a story about helping a family find a home in a particular neighborhood. These local stories improve your website’s relevance and appeal to searchers looking for trusted local providers.

7. Ensure Your Website Loads Fast and Is Mobile-Friendly

Google prioritizes websites that load quickly and work well on mobile devices. Many local searches happen on smartphones, so your site must be responsive and easy to navigate on smaller screens.

Use tools like Google PageSpeed Insights to check your site speed and fix issues like large images or slow server response. A fast, mobile-friendly website keeps visitors engaged and increases the chance they will call.

Local SEO is a powerful way to increase calls for service businesses. By updating your website with clear contact info, location pages, Google Business Profile integration, local keywords, strong calls to action, testimonials, and fast mobile design, you make it easier for customers nearby to find and contact you.